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We know that the landing page is a most important element for success of marketing campaign. A good landing page can increase the users conversions, the Adwords quality score and lower the CPC. What are the best practice for create a high quality landing page for an Adwords campaign? (list and comment your factors) |
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This might sound obvious but make sure your keywords are grouped, that these keywords are also used within your ad text and also placed on 'important' parts of your landing page. If you can have your target keywords in your page title this is good for SEO & optimal landing pages for Google Adwords. Other 'important' parts of the page you could utilize could be H1 & H2 tags. |
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I line I read somewhere else that stuck with me is: Make it so that the only way a visitor can leave your site is by clicking an ad. |
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Please don't forget usability, what Nielsen says about it! He makes a lot of eyetracking tests : Eyetracking research |
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Regarding features: light! (size, kb). About best practices: test, test, test. Tools: Google Website Optimizer. |
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