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This morning I have posted on my twitter account, the link to the post of a famous blog about Google Personalized Search, in a nutshell: No matter whether you're logged in with a Google Account, you get still a custom SERP according to research carried out in previously

What do you think?

In your opinion will change as our work?

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I think that the common users can't see difference in the search results.

The biggest change will be for everyone that measure the success of SEO campaign only from traditional rank checking.

Already the geolocalisation factor has made difficult the ranking monitoring.

Today, the new personalised search extended to everyone, will change the method to measure the success of the SEO with the need to know the effects of the campaign: ROI, objectives and user behavior

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