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I know the title tag is very important for SEO, probably the most important tag.

I have a website with a lot of news and articles, sometimes article's title is very long, about 150 characters. When I see these pages in SERP I can't read the title, instead there are dots. So how many characters should I user for the title tag?

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4 Answers

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Google displays 66 characters of the tag title in the SERPs before strip it.

You have to optimize title tag in order to display relevant info in the first 66 characters.

Remember that title is more important for users than for google, so try to catch the attention of your possible visitors.

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Try to override the CMS default option with something shorter. The best option is between 70 and 75 chars. Remember to put your top keywords in the first positions.

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Google display the first 70 character of tag title in the SERP, and the firsts are more important. A tag title with 150 chr is too long.

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Someone says not more 90 characters. I think it’s more useful to use 70 characters and insert at the beginning of the title the most important keywords. Google says nothing about it, it is seems a mystery but if you examine the titles of the other sites you can see it. The tag title is the most important SEO tag inside a website, it is like a website identity card and so be attention when you write it.

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